Challenge us:


You want a sustainable performance advantage in the area of:

  1. Go-to-market strategies for fashion brands
  2. Customer strategies for retailers, shopping centres and outlets

Then we should be talking.











Performance Advantage is a Boutique Consultancy in the Fashion, Retail and FMCG sectors. We custom-unite the best independent consultants around your specific needs, including retailers, marketing, leasing, finance, HR, hospitality and online professionals.


About us:

  1. We are focussed on long term value, for our clients, in our relationship.
  2. We walk our talk, ethically. If you like that, we will get along great.
  3. We are frank. We will not spin yarn, instead we want to build tapestries.
  4. We work on basic remuneration, with shared upside on performance.

Want to know more about us? Articles


See testimonials below.


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“Generating double digit growth for Napapijri through better channel management, growing in all channels of distribution, while significantly improving margins from optimised management of overproduction.”

Martino Scabbia Guerrini, President, VF EMEA

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“Improvement of leasing processes and tenant mix of VR villages in Germany, redefining retail and marketing strategy along with the execution of campaigns, consequently growth rates have been improved”.

Chris Cabot, President, Value Retail PLC

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“Establishing strong relationships with key accounts, for example to grow POS in Peek & Cloppenburg from 0 to 60 in 10 months, contributing significantly to overall EMEA sales.”

Enrico Roselli, CEO, La Martina Europe