Challenge us:

You are looking for a sustainable performance advantage in the area of:

  1. Go-to-market growth strategies for apparel brands
  2. Customer strategies for retailers, shopping centres and outlets

Then we would benefit from talking.











Performance Advantage is a Boutique Consultancy in the Fashion, Retail and Real Estate sectors. We unite best-in-class independent consultants around your specific needs, including retailers, marketing, leasing, finance, HR, hospitality and online professionals.

About us:

  1. We are focussed on long term value, for our clients, in our relationship.
  2. We walk our talk, ethically. If you like that, we will get along great.
  3. We are frank. We will not spin yarn, instead we want to build tapestries.

Want to know more about us? Articles


See testimonials below.


Screenshot 2018-11-06 at 19.22.01


“Generating double digit growth for Napapijri through better channel management, growing in all channels of distribution, while significantly improving margins from optimised management of overproduction.”

Martino Scabbia Guerrini, President, VF EMEA

Screenshot 2018-11-06 at 19.20.39


“Improvement of leasing processes and tenant mix of VR villages in Germany, redefining retail and marketing strategy along with the execution of campaigns, consequently growth rates have been improved”.

Chris Cabot, President, Value Retail PLC

Screenshot 2018-11-06 at 19.23.13


“Establishing strong relationships with key accounts, for example to grow POS in Peek & Cloppenburg from 0 to 60 in 10 months, contributing significantly to overall EMEA sales.”

Enrico Roselli, CEO, La Martina Europe